Courses Details

Graduate Certificate - Marketing - Corporate Account Management (2846) (Optional Co-op) (Duration : 8 months)

Course Stream: Commerce
Course Level: Bachelor Program
Course Fee: $14080

Course Description

Program Description Centennial College's Marketing – Corporate Account Management program prepares you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), government and institutional marketplaces. In this Business Graduate Certificate program, you learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities. As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills specifically in: Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours Developing and improving verbal and written communication skills Selling and presentation skills – storytelling and practical methodologies Use of analytics and Customer Relationship Management (CRM) tools Business and financial literacy to create compelling customer value propositions Engaging buyers and influencers through digital content and omnichannel marketing Identifying diverse working environments and adapting communication styles to ensure clarity and effectiveness of communications with buyers Understanding negotiations from the buyer’s perspective Purpose Driven Leadership – understanding your motivations and next career steps If you are goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in Marketing: Corporate Account Management.

Intake

May-2020
Sep-2020
Centennial College's Fashion Business and Management program will help you develop the skills and knowledge to become a future business leader in the fashion industry. Courses in this business diploma program are unique to the fashion industry and cover topics such as: The design and manufacturing process. The evolution of fashion and design and their relationship to designers, producers and retailers. Ethical, sustainable and innovative practices for leadership in a global fashion industry. Current design trends and technologies to predict sales dynamics for fashion products and services. Marketing and retail promotional strategies based on contemporary consumer psychology concepts. Creative concepts for fashion products and services. Business management fundamentals. Financial practices utilized in the fashion industry.

Students Feedback

4.70

Average Rating

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7 min ago
Anthony Forsey

Awesome course

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1 mon ago
Justin Nam

Test review lol

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MD
3 Mon ago
Murir Dokan

This is a title of review. the developer suffer from lot's of vitamin. what about you?

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1 year ago
John Doe

Best course ever

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