Program Description Our Business Administration – Marketing program helps turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy. This business program covers broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study include: Marketing research Marketing communications (which includes advertising and promotion) Digital marketing (which includes direct marketing, e-marketing and customer relationship management) Brand planning Courses in the offering make use of case studies and industry software such as Tableau and Envision. In addition, lectures, classroom assignments and presentations help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional. You also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges Marketing and Canadian Marketing Association competitions.